It all began in 2006, in a popular neighborhood of Morocco, where Yassine Assala first stepped onto the scene through activities at a local Dar Chabab (youth center). Very quickly, his natural talent and passion for music led him to perform at weddings, then at official events, and eventually on the grand stages of national festivals. His first artistic universe was that of Moroccan folklore—a true school that shaped his musical identity, deeply rooted in tradition. He later formed his own orchestra, developing an original style that pays tribute to Moroccan Aïta and popular (Chaâbi) music. He drew inspiration from masters of the genre such as Hajib, who taught him the codes of the professional stage, and Fatna Bent Lhoucine, a great figure of Morocco’s oral heritage. From a simple neighborhood singer, Yassine Assala has become a recognized voice in the Moroccan artistic landscape, appreciated for his authenticity, vocal power, and stage elegance. He has performed at numerous festivals, from the regional level to the international stage. In 2022, he proudly represented Morocco at the Cheikh Zayed International Festival in Abu Dhabi, broadcast notably on YAS TV. In the media, his talent has also been highlighted on several national and international channels such as Chada TV, 2M, Al Aoula, Tamazight TV, and YAS TV (United Arab Emirates), which has strengthened his reputation with a wide and diverse audience. Today, Yassine Assala continues his journey with the same passion, carrying high the colors of Morocco’s musical heritage, while continuing to innovate and captivate his audience.