ElGrandeToto, born Taha Fahssi on August 3, 1996 in Casablanca, Morocco, is one of the leading figures in North African rap and trap music. He started his career in the early 2010s and quickly gained attention with his unique blend of Darija, French, and international trap influences. His breakthrough came in 2020 with the album “Caméléon”, which solidified his position as a voice of his generation. With hits like “Hors Série”, “Pablo”, and “Salade Coco”, ElGrandeToto has amassed millions of fans across the Arab world and beyond. He is recognized for pushing the boundaries of Moroccan urban music and became the most streamed Arab artist on Spotify in 2021. His live performances are known for their raw energy and cultural edge.